Younity

Community Energy | Brand Strategy | Audience Growth

Social revamp

Over six months, If Not Now partnered with Younity to deliver full organic social media management, branding, and graphic design, alongside strategic consultancy. Our work combined content planning, creative development, and performance insight to grow their digital presence, engage their community, and help bring up to speed new digital comms personnel.

Results

57%

44%

5x

62%

Increase in community growth rate compared to baseline

increase in impressions compared to baseline

increase in new Instagram followers

increase in social media referral to website

Results

57%

Increase in community growth rate compared to baseline

62%

increase in social media referral to website

44%

increase in impressions compared to baseline

5x

increase in new Instagram followers

A social post which has a yellow background. Over the top there is a bubble shape in purple, which reads '70% of community energy groups are driven by volunteers'
A social post which has a yellow background. Over the top there is a bubble shape in purple, which reads '70% of community energy groups are driven by volunteers'
A social post with a purple background, and a photo over the top of it. There is a woman holding her child, who is pointing at the solar panels around them.
A social post with a purple background, and a photo over the top of it. There is a woman holding her child, who is pointing at the solar panels around them.
A social post with a blue background shows a text bubble which reads 'East Midlands, Nottingham - connect with likeminded people looking at starting a group in Nottingham'
A social post with a blue background shows a text bubble which reads 'East Midlands, Nottingham - connect with likeminded people looking at starting a group in Nottingham'
An illstration of four people icons in a circle, around a speech bubble in the middle. Its all coloured in yellow and purple.
An illstration of four people icons in a circle, around a speech bubble in the middle. Its all coloured in yellow and purple.

Developing Tone of Voice

We helped Younity find a voice that stuck - engaging, consistent, and human. Every post told a story, spoke to different members of their audience, and felt relatable and informative.

An illustration of a rocket, with a dollar symbol on it. Its all coloured in yellow and purple.
An illustration of a rocket, with a dollar symbol on it. Its all coloured in yellow and purple.

Branding

Through bold, simple graphics and cohesive design, we brought Younity’s brand to life visually. Every post, presentation deck and asset carried the new brand guidelines consistently.

An illustration of a group of people gathered around an electricity symbol. Its all coloured in yellow and purple.
An illustration of a group of people gathered around an electricity symbol. Its all coloured in yellow and purple.

Strategy

We mapped out a 6-month playbook for organic social, ensuring every piece of content and calendar slot had a purpose and reached the right audience at the right time. From timing content with public debate to engaging and informing on breaking clean energy policy.

A graphic that reads 'This year 21.5m pounds of investment was raised for new community energy projects across the UK.' There is a photo of a man in a field of wind turbines above it.
An illustration of two towerblocks between solar panels and wind turbines
An illustration of two towerblocks between solar panels and wind turbines

Content Production

From fresh graphics to simple, eye-catching videos, we produced content that connected. Everything was designed to grab attention, spark engagement, and push boundaries in a sector that can often feel slightly ‘safe’.

An illustration of a group of hands, which look like they are raised in the air
An illustration of a group of hands, which look like they are raised in the air

Onboarding & Training the New Digital Comms Manager

We brought Younity’s new digital comms lead up to speed fast, sharing insider tips, workflows, and tricks of the trade so they could hit the ground running.

We worked with If Not Now for 6 months and they helped to push our social media profile further than we ever could have thought!

We can't recommend them enough; they really gave us the 5-star treatment!”

- Michaela Cryar, Director

Cause good trouble

Rule #1

kill

the safe idea

first

How we create

Give a damn

Work we’re proud of
and some that got us in trouble.

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    The Bristol Cable

    Fighting for media democracy

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  • 3 people who are CEOs of different companies are overlayed on a background showing power stations burning fuel

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  • Two people wearing hard hats and workwear are holding up a alrge solar panel. On it, it reads 'Over 2,000 members'.

    BEC

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  • A group of people are stood around a house made of logs and fabric coverings. The land around them looks damaged by rain and heat. The photo has a receipt over the top of it that reads 'Payment overdue'

    CVF

    Securing Climate Justice for Vulnerable Nations

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  • A purple background with a gentle wave graphic across it, has the logo for Younity on top of it. It also has the logos for the Coop and Octopus.

    Younity

    Energising Organic Socials for Community Energy Incubator

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  • The background has various posters showing slogans to support the NHS. Theyre all decorated with vibrant illustrations and slogans like 'Save our NHS' and 'Stand with the NHS'

    NHS Nurse Strike

    Don’t just clap Rishi Sunak - Give nurses fair pay

    Read more
  • A person is stood in a field, holding a baby. Behind them is a pump, gathering water. There is a slogan behind them in the air which reads 'Everyone deserves safe water'

    Wateraid

    Putting wash on the election agenda

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Work that matters
Red quotation marks on a white background

I can’t believe there isn’t more of them

- Hanna Dillon, The Zero Carbon Campaign

Walk the walk

Got a project in mind?

Drop us a line
Drop us a line
Cause good trouble