Climate Vulnerable Forum

Climate justice | Digital mobilisation | International campaign

Payment Overdue

The nations most impacted by climate change - and least responsible for it - have long been bearing the financial burden of recovery. Representing these countries, the Climate Vulnerable Forum (CVF) needed to mobilise global leaders at COP27 and demand the establishment of an international Loss and Damage Fund. Our challenge was clear: create a campaign that would amplify their call for justice on a global scale.

Naming the
injustice

We created the campaign identity #PaymentOverdue to capture the urgency of reparations for climate-vulnerable nations. This included the campaign name, logo, hashtag and messaging - all designed to deliver a powerful narrative of overdue accountability.

Youth voices amplified

Notable youth activists, including 11-year-old Licypriya Kangujam and 10-year-old Nakeeyat Dramani, lent their voices to the campaign, emphasising the urgency of action and contributing to the campaign’s global visibility.

The image shows a burning pile of rubbish, with people stood around it. Over the top of it there is text that reads 'Payment overdue'

Content that travels

We delivered a comprehensive suite of content, including static graphics, GIFs and a digital toolkit with shareable assets tailored for global partners. A dedicated campaign landing page allowed supporters to easily sign the handraiser in solidarity and amplify the cause.

We ensured all campaign materials were strategically designed and translated to resonate with international audiences, making the message unmissable across continents.

There are houses photographed from above, which have all been flooded. Their roofs are blue and red. Over the top of the photograph there is a bill which says 'Payment overdue' and lists the damage being done
This is a graphic, showing loss of wealth in percentage, loss of wealth in USD, cut in GPD growth per year, estimated global warming in the next year and increasing economic losses
There is a road which has had a hurricane or floor move through it. All of the builds on it are wrecked, and people are walking down the street carrying their belongings. Over the top there is text that reads 'This is loss and damage'

GETTING Results

• The campaign was a huge success, culminating in the historic announcement of the Loss and Damage Fund at COP27.

• Generated 6.7 million social media impressions.

• Toolkit usage led to hundreds of global partners and individuals creating their own #PaymentOverdue posts.

Cause good trouble

Rule #4

ruffle

the right

feathers

Who we challenge

Give a damn

Work we’re proud of
and some that got us in trouble.

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  • A group of people are stood around a house made of logs and fabric coverings. The land around them looks damaged by rain and heat. The photo has a receipt over the top of it that reads 'Payment overdue'

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    Putting wash on the election agenda

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Work that matters
Red quotation marks on a white background

I can’t believe there isn’t more of them

- Hanna Dillon, The Zero Carbon Campaign

Walk the walk

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Cause good trouble