The bristol cable

Billboard Campaign | Community Growth | Fundraising

Beyond the Bulls#It

We teamed up with The Bristol Cable to launch a no-nonsense membership drive that put independent, investigative media in the spotlight. We kicked things off with a billboard takeover that called out mainstream media giants like Rupert Murdoch and Piers Morgan while championing local, community-led journalism. The goal: get Bristol to back its own newsroom and keep journalism independent, accountable and alive.

An underpass, with a russian blue wall has a billboard on it. The billboard has an advert for The Bristol Cable which reads 'Give Murdoch the finger, Give the Cable a fiver'

A bold start

We hit the streets with billboards plastered with provocative messages like “Give Murdoch the Finger. Give the Cable a Fiver.” The unmissable visuals made people stop and think about where their news - and their money - should go.

There is a five pound note, folded in half. It has a variety of coins laying over the top of it - 20p, 10p and pound coins.
There is a five pound note, folded in half. It has a variety of coins laying over the top of it - 20p, 10p and pound coins.
Construction boards with grafitti on them are along a street, with a person cycling infront of them. He is wearing a black jacket and beige trousers and sunglasses, and there is a billboard on the boards which reads 'Give Murdoch the finger, give the
A mug of coffee is photographed from abvove, so it looks flat on the page. It has lots of foam in it, like a latte or cappucino.
A mug of coffee is photographed from abvove, so it looks flat on the page. It has lots of foam in it, like a latte or cappucino.

Cutting through the noise

The campaign tapped into Bristol’s spirit with witty and direct messaging that spoke to the city’s values. Flyers and posters showed up in indie cafés and community spaces, reinforcing that the Cable belongs to the people. Alongside the outdoor campaign, we amplified the message with targeted social media posts and digital ads.

A social post shows a polaroid of piers morgan, and reads 'Want to hear the very latest from piers morgan? Neither do we'
A social post shows a polaroid of piers morgan, and reads 'Want to hear the very latest from piers morgan? Neither do we'
A social post, with a pride flag draped across the top of it. It reads 'Less culture war, more empathy'
A social post, with a pride flag draped across the top of it. It reads 'Less culture war, more empathy'
A social post showing a list - it reads 'Who we've chosen as financial backer' and has a list of CEOs crossed out - and 'You' underlined
A social post showing a list - it reads 'Who we've chosen as financial backer' and has a list of CEOs crossed out - and 'You' underlined
An image of a pen, laid across the page. It is red - and the clicker/ballpoint type.
An image of a pen, laid across the page. It is red - and the clicker/ballpoint type.

GETTING Results

• Over 50% of membership target reached within the first three weeks.

• Major coverage highlighting the campaign's impact.

• Increased engagement across digital platforms.

Cause good trouble

Rule #8

back yourself

then back

each other

How we work

Give a damn

Work we’re proud of
and some that got us in trouble.

  • An image of a group of women, sat on a wall. They are all reading the newspaper, which has a green image on the front of it.

    Trussell

    Shining a light on the Injustice of hunger in the UK

    Read more
  • A person wearing headphones is walking infront of a billboard, which has an advert for the bristol cable on it. The wall behind it is bright prussian blue.

    The Bristol Cable

    Fighting for media democracy

    Read more
  • 3 people who are CEOs of different companies are overlayed on a background showing power stations burning fuel

    Global Witness

    It’s payback time for the climate crisis

    Read more
  • Two people wearing hard hats and workwear are holding up a alrge solar panel. On it, it reads 'Over 2,000 members'.

    BEC

    Helping build the biggest community energy org in the country

    Read more
  • A group of people are stood around a house made of logs and fabric coverings. The land around them looks damaged by rain and heat. The photo has a receipt over the top of it that reads 'Payment overdue'

    CVF

    Securing Climate Justice for Vulnerable Nations

    Read more
  • A purple background with a gentle wave graphic across it, has the logo for Younity on top of it. It also has the logos for the Coop and Octopus.

    Younity

    Energising Organic Socials for Community Energy Incubator

    Read more
  • The background has various posters showing slogans to support the NHS. Theyre all decorated with vibrant illustrations and slogans like 'Save our NHS' and 'Stand with the NHS'

    NHS Nurse Strike

    Don’t just clap Rishi Sunak - Give nurses fair pay

    Read more
  • A person is stood in a field, holding a baby. Behind them is a pump, gathering water. There is a slogan behind them in the air which reads 'Everyone deserves safe water'

    Wateraid

    Putting wash on the election agenda

    Read more
Work that matters
Image of red quotation marks.

I can’t believe there isn’t more of them

- Hanna Dillon, The Zero Carbon Campaign

Walk the walk

Got a project in mind?

Drop us a line
Drop us a line
Cause good trouble