If Not Now Logo, which includes a white bird illustration. It looks like its walking towards the text, with its foot lifted.
If Not Now Logo, which includes a white bird illustration. It looks like its walking towards the text, with its foot lifted.

Your Cause
our fight

We make bold campaigns for people fixing the world.

From climate justice to social change,

we combine strategy, storytelling and creative to make people notice, care and act.

Trussell

The Hardship Times: Shining a light on the injustice of hunger in the UK

Bristol Energy Co-op

How we helped make them the largest community energy org in the country

The Bristol Cable

Beyond the Bulls#!t: Fighting for media democracy

Walk the walk

Work that
matters

We build campaigns that shift narratives, build public pressure and move people to act.

From climate collapse to corporate greed, broken systems to brilliant alternatives - we help good people punch above their weight and tell stories that shift something.

Why us


Real People

We’re a team of strategists, creatives and campaigners - tight-knit, values-led and hands-on. We’re known to punch above our weight.

We care hard. We notice things. We move quickly. We bring people together. And we only take on work that benefits the collective.

Real Values

We don’t do spin. We don’t do fluff. And we definitely don’t do greenwash.

If we wouldn’t back it in public, we won’t work on it. It’s that simple.

Real Impact

We’ve helped shift policy, unlock funding, grow movements and piss off the right people.

We make work that truly moves things.


Cause good trouble

Rule #1

kill

the safe idea

first

How we create

Give a damn

Work we’re proud of
and some that got us in trouble.

Work that matters
Red quotation marks on a white background.

I can’t believe there isn’t more of them

- Hanna Dillon, The Zero Carbon Campaign

Walk the walk

Got a project in mind?

Cause good trouble